Week 2

Claims and Digital Advertising

Our claims experts Matt and Tom share their expertise on claims. Claims are the messages that a brand makes about their products in order to encourage consumers to buy them. Anything that a product claims needs to be supported by either technical or consumer data.

Once claims are established, digital campaigns are often used to advertise products to consumers. Nisha and Cassia share tips on how to make a Brand campaign successful.

Claims and Digital Supporting Materials

Click below to download the Claims and Digital teacher guide and presentation to share with students.


Teacher Guide – Claims and Digital Advertising